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Press Release Guideline
Use only factual and accurate information
Press releases should contain truthful and verifiable information about your company, product or service. Avoid using exaggerations, misrepresentations or false claims that could mislead your audience
Use appropriate language and tone
Press releases should be written in a professional tone and use appropriate language for the audience. Avoid using overly technical terms or jargon that may be difficult for readers to understand.
Follow industry standards
Adhere to industry standards for formatting, style, and structure. This helps ensure that your press release is consistent with other releases and makes it easier for journalists to read and understand.
Avoid inappropriate content
Do not include any content that is illegal, unethical, defamatory, or offensive. This includes content related to adult topics, hate speech, violence, drugs, or illegal activities.
Ensure the press release is relevant and newsworthy
Only distribute press releases that are relevant and newsworthy to your target audience. Avoid sending out press releases for every minor update or announcement.
Provide contact information
Make sure to provide clear and accurate contact information for the person who can answer questions or provide additional information about the release.
Respect editorial guidelines
Some media outlets have specific editorial guidelines for accepting press releases. Make sure to follow these guidelines and avoid sending releases that do not meet their criteria.
Overall, it's important to keep in mind that press releases are intended to communicate factual information to journalists, media outlets, and the public. By adhering to these guidelines, you can help ensure that your press releases are effective and well-received by your target audience.
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